CTR Last modified: Tuesday, April 10, 2007
Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.
•E-mail this definition to a colleague• For internet.com pages about CTR . Also check out the following links! E-Commerce Guide  Provides advice, news, tutorials and resources specifically related to electronic commerce. Refer-It.com  The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners. ClickZ Stats Home page for ClickZ Stats, a reference desk site for Web marketers that provides statistics and Web marketing information.	Electronic Commerce Online Advertising Search Engines affiliate affiliate link affiliate program click-through contextual advertising CPC hit meta ad search engine search engine marketing splash page unique visitor user session Give Us Your Feedback Shopping CTR Products Compare Products,Prices and Stores Shop by Category: Jewelry 6378 Store Offers Building Supplies 1432 Store Offers